Timaru looks to Auckland to tackle labour shortage

Blue skies, short commute times, and affordable houses.

That's what Timaru is selling, and it's gone all the way to Auckland to do it.

With Timaru's labour shortage almost at a "crisis point", the town is pushing hard to recruit new residents launching a multi-pronged campaign encouraging people to set themselves up in the 'Riviera of the South' and its first target is Aucklanders fed up with house prices and traffic.

The town's economic development agency Aoraki Development commissioned the campaign, which aims to tackle an issue many businesses face in recruiting staff into key positions.

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Aoraki Development hopes images like this will appeal to Aucklanders stuck in traffic.